SUMMARY
Results-driven Producer with multiple years of experience in the digital, social, interactive, experiential, and broadcast advertising industry. Strong expertise in business development, driving production evolution, and ensuring marketing excellence. Strong interpersonal and vendor relationships and prolific with contract negotiations. Focused on creating high-quality content by leveraging budgets, delivering more for less.
Personal strengths: business development, client relationship management, prolific in writing statements of work, talent recruiting, self-starter, bidding, estimating, live-action production, event production, post-production management, visual effects, voice-over, motion design, and animation.
Decoded Monks New York, NY Executive Producer 2019-2023
▪ Integrated producer responsible for broadcast, social, print, influencer, and OOH, content for the NY office.
▪ Notable clients include Visa, Penn State, Career Builder, CIDER, and Planet Oat,
MRY New York, NY Production Director 2014-2017
▪ Responsible for all social media campaign creation and digital asset management; broadcast, print, social, influencer, OOH, and interactive events.
▪ Notable clients include Johnson and Johnson, HBO, Alcon, Visa, Listerine, Aflac, Rogaine, and E.L.F.
▪ Responsible for team management of 7 or more producers, editors, and videographers at any given time.
SapientRazorfish New York, NY Director | Integrated Digital and Broadcast Content. 2011-1014
▪ Simultaneously oversaw digital executions, experimental, print, and broadcast campaigns in up to eight U.S cities.
▪ Manage accounts P&L by negotiating statements of work.
▪ Mentored and trained a team of 12 producers/business affairs managers.
▪ Notable clients include Chrysler DAOR, Intel DAOR, Visit Florida Tourism, BBVA, and Abbott
RGA, New York, NY - Grammy’s and Nissan Global
TBWA\Chiat\Day, New York, NY - Digital Nissan online content.
FRED & FARID, New York, NY - HP digital campaign and supportive Banner ad creation.
ROGUE New York, NY -Broadcast production: Jim Beam. Pharmaceutical Novo Nordisk brands; Novolog and Levemir.
MOTHER - Producer/ PM: NBC.com campaigns, New Biz, Stella Artois Pitch.
DORMUS Producer: B2B TV Marsh and McLennan, Adecco, Bearing Point, O-I, and Knight.
FALLON - Associate Producer: Virgin Mobile, Brawny, Sports Illustrated.
BRAND NAME - Post Producer Online / Graphics.
BULLET Producer/PM/Business Manager Social content for Robert Monday and Food Network.
JWT -Staff Senior Broadcast Producer 2004-2008 High-profile clients such as; Jet Blue, Diamond Trading Company, Smirnoff, Schick, Dominos Pizza, Listerine, Welch’s, Kraft, Pfizer, and Kimberly Clarke. International productions include Japan, New Zealand, Canada, and South America.
GREY WorldWide - Staff Assoc. Producer 1999-2003, New York Lottery, Scotch Brite, Scotch tape, American Plastics, and Captain Morgan.
EDUCATION
Southern, Connecticut State University, CT
School of Communications B.S. Marketing and Advertising
School of Liberal Arts.- B.A. English Literature. Minor in Creative Writing & Theater.
Skills: Powerpoint, Keynote, Excel, MS Word, fluency with Premiere Pro, After Effects, and Photoshop.